Exit Readiness for Ecommerce Brands
Your brand
deserves an exit
engineered to close.
ExitForge prepares DTC and Shopify brands for acquisition with financials, data rooms, and deal support that stand up to buyer scrutiny.
Trusted by ecommerce founders across the US & EU
The Problem
Most ecommerce exits leave money on the table.
Messy Financials
Buyers discount what they can't verify. Unreconciled P&Ls and inconsistent EBITDA definitions kill deals before they start.
No Data Room
Without an indexed, QA'd data room, due diligence drags on for months or collapses entirely.
Founder Dependency
If the business can't run without you, buyers see risk, not value. That's a valuation haircut waiting to happen.
The Sprint
Engineered exits,
built to close.
Our flagship 8 to 10 week Sprint takes your brand from "thinking about selling" to "buyer ready", with the financial rigour acquirers demand.
Exit Readiness Score & Priority Plan
A full diagnostic of your business's acquisition readiness, with a prioritised action roadmap.
Normalised EBITDA Bridge
Reported to adjusted EBITDA reconciliation that stands up to buyer scrutiny. QoE lite standard.
Working Capital & Cash Conversion Pack
Seasonal trends, NWC targets, and cash cycle analysis. The pack buyers' advisors actually request.
KPI Definition Bible
Ecommerce specific metric definitions (CAC, LTV, AOV, cohort retention) locked down so your numbers tell one consistent story.
Data Room Build & File QA
Indexed, evidence mapped virtual data room populated and quality checked before a single buyer logs in.
Management Q&A Prep
Mock diligence sessions so you handle tough buyer questions with confidence, not panic.
How It Works
Three phases.
One outcome.
Diagnose
Weeks 1 to 2We audit your financials, KPIs, and operations. You get your Exit Readiness Score and a clear priority map.
Build
Weeks 3 to 7We normalise your EBITDA, construct the working capital pack, define your KPIs, and populate your data room.
Harden
Weeks 8 to 10Mock Q&A sessions, red flag rehearsals, and final file QA. You walk into the process battle tested.
From kickoff to buyer ready in under 90 days.
Is This You?
Built for founders ready to exit right.
- You run a DTC or Shopify brand doing £50K to £250K/month
- You're 6 to 24 months from a potential exit or acquisition
- Your financials are 'good enough' but not buyer grade
- You've never been through a sale process before
- You want to maximise valuation, not just close a deal
If you checked 3 or more, let's talk.
Book a Strategy CallBeyond the Sprint
Additional services.
Vendor Assistance
Already in a live process? We embed alongside your advisor to manage the data flow, field diligence queries, and protect your timeline.
Buy Side Diligence
Acquiring an ecommerce brand? We run financial and operational diligence so you buy with confidence.
Pre Exit CFO Ops
Not ready to sprint yet? Our 3 to 6 month retainer gets your finance function exit grade before the clock starts.
For Brokers
Support cleaner processes, clearer numbers, and fewer surprises.
ExitForge works alongside brokers to help sellers present buyer ready financial materials, KPI support, and organised documentation before process friction compounds.
We are not replacing formal diligence or a full QoE. We help brokers bring mandates to market in a more finance ready state.
- Clearer financial packs that help sellers present a more consistent story
- Better KPI support and definitions before buyer scrutiny deepens
- More organised files and data room preparation to reduce unnecessary back and forth
- A broker aligned readiness layer that supports smoother diligence workflows
- Work designed to help reduce avoidable friction that can contribute to renegotiation
Results
The numbers speak.
8 to 10 Weeks
Average Sprint Duration
0+
Data Room Items QA'd Per Sprint
0
Deals Collapsed Post Sprint
"ExitForge turned our 'good enough' financials into a data room that had two buyers competing within weeks. We closed 20% above our initial target."
Sarah M.
DTC Skincare Founder, US
"I was terrified of the due diligence process. After the Sprint, I walked into every meeting knowing exactly what they'd ask and having every answer ready."
James L.
Shopify Fashion Brand, EU
About
Who's behind ExitForge.
ExitForge was founded by an ecommerce operator who has scaled high turnover DTC and Shopify brands firsthand. The team includes a CIMA qualified accountant, and the firm's accounting practice is regulated and supervised by AAT.
This combination of real operational experience and qualified financial expertise means ExitForge understands both the nuances of running an ecommerce business and the rigour buyers demand.
Get Started
Ready to see what your brand is really worth?
Book a free, no obligation Exit Readiness Review. In 30 minutes, we'll tell you exactly where you stand, and what it'll take to get buyer ready.